Hello, I’m Craig. As a freelance WordPress developer I design and develop bespoke WordPress websites for a wide range of clients in Edinburgh, East Lothian, Scotland, and beyond.
Around 2009 I chose WordPress as my content management system of choice (because it’s hands-down, the best CMS). Before this I dabbled with .NET development and a web design agency job. And going way back to around 1996, thanks to a visit to the Job Centre, I think I was one of the first web designers in Edinburgh. You can read more about my journey into web development here.
Bespoke WordPress themes
All my WordPress websites are built from the ground-up, using hand-coded HTML, CSS, PHP & JavaScript. I don’t use page-builders such as Elementor, WP Bakery or Visual Composer for the same reason I don’t use off-the-shelf WordPress themes such as Divi, as these create overly-bloated websites that are extremely difficult to maintain and prone to technical issues (and don’t even get me started on Wix!) If you’re interested, please read more about why a bespoke WordPress theme is better for your business.
Providing outsourced freelance WordPress web developer services to several UK agencies, my clients range from large corporations and global brands to small business start-ups. There’s no job too big or too small, so if you have a project for me please don’t hesitate to get in touch.
Why WordPress?
Latest figures (June 2024) state that WordPress now powers 43.4%* of all websites across the world. That’s over 450 million sites. When you narrow it down to its share of the content management system market (against rivals such as Umbraco, Drupal etc.) that figure grows to almost 63%.
This is an upwards trend (growing from 38% in 2020) so by choosing WordPress you know you’re selecting a rock-solid, future-proof, foundation for your website, with a global community dedicated to constant developments and improvements. The beauty of the system is that it’s open-source and completely FREE. There’s no charge for the basic installation, which can be tailored to whatever your business requires. Extending the core system is easily done by adding plugins, many of which are also free. These can turn your site into an e-commerce store; a ticket outlet; a corporate intranet; a social media platform; whatever you need. In all my years of web development there’s never been a project requirement that WordPress hasn’t been able to meet.
WordPress vs Wix
Wix and Squarespace, on the other hand, are both sitting on under 4% of the market*. And these come with a monthly fee, most of which appears to be spent on advertising telling you why you should use their services. You’ll never see an advert for WordPress, simply because they don’t need to.
WordPress has become the number one content management system for a reason. It’s streamlined; powerful; adaptable; easy-to-use; and has no monthly subscription cost. By hiring a freelance WordPress developer to create a bespoke website for your business, you can relax knowing that it will be future-proof, secure and easy to maintain. You won’t waste hours trying to make simple changes, because your developer will have identified your specific requirements at the beginning of the project, and will have tailored your bespoke WordPress theme around them.
Some of my bespoke WordPress websites


















What my clients say…
Since engaging with Craig our website has fluidity, increased functionality and speed. As a complex site with over 5000 pages Craig has worked diligently to our brief, complimenting this with his own creative input. DIGIT /// It has been great working with Craig. The website he has provided us with has been exactly what we were expecting, and it is great to finally have a theme that doesn’t limit us. I would highly recommend Craig to anyone looking to give their website a refresh. SNAPDRAGON /// We have been working with Craig for over ten years and he always provides a fantastic level of service and delivers an end product that is exactly what we want. He not only builds our websites for us but also provides peace of mind with his technical support each year. ESSENTIAL EDINBURGH /// From start to finish Craig was a pleasure to deal with. Incredibly knowledgeable and skilled, and unphased by my requests and questions. The finished website (which was delivered incredibly fast, ahead of schedule!) is professional, attractive and easy to navigate. I would absolutely recommend Craig to anyone looking for a new website. LOTHIAN SEXUAL HEALTH /// Our site needed help in two areas – the design and the technical backend. Craig was enormously helpful on both fronts. We found him to be patient, full of good ideas, and just what we needed. I would highly recommend his services. MILBURN LEWIS /// Craig has developed a modern looking website for us which is a lot easier to navigate and has the added functions we were looking for. Delighted with the outcome and would recommend Craig to anyone who is wishing to develop their website. NHS SMART CENTRE /// Work with Craig was a terrific experience as he was intuitive and thoughtful about how my website would work. The design was great, but also the layout made an immediate difference to my SEO and site useage. The bounce rate almost immediately went from over 60% to just 2% and the page hits rose from 1-2 per visit to over 8. His input on the format for the site was invaluable in achieving this. GLUTEN FREE EDINBURGH
Freelance WordPress developer skills & rates
Skills: HTML; CSS; PHP; MySQL; JavaScript; JQuery; WordPress Theme Development; WordPress Plugin Development; WooCommerce; Toolset Types; ACF; PSD to HTML; Copywriting; SEO; WordPress Consultancy.
Qualifications: PGCert Multimedia Design; Google Certified IT Support Professional.
Rate: £50ph (discounts available for charitable organisations).
Got a project? Get in touch…
Call 0778 625 6003 or use the form.